Armani White | Biografie

BET NAMES ARMANI WHITE ‘BET AMPLIFIED’ ARTIST FOR JANUARY 2023; NAACP AWARDS NOMINEE FOR OUTSTANDING NEW ARTIST

 

January 13, 2023 –Armani White – the charismatic West Philly rapper – emerged as the breakout new artist of 2022 with his global smash, “BILLIE EILISH.” The Gold-certified breakout smash clocked over half a billion streams, generated billions of TikTok view and 36 million-plus YouTube views, and earned NAACP Awards nominations for Outstanding Hip-Hop/Rap Song and Outstanding New Artist.  Now, Armani White accelerates this incredible momentum with a new single and music video entitled “GOATED.” [feat. Denzel Curry] out now via Def Jam Recordings. The “GOATED” video premieres today on BET Soul, BET Jams, and will screen live on Paramount’s billboard in NYC’s Times Square

 

Listen to “GOATED.” HERE and watch the video HERE.

 

Directed by Mikey D’Amico and Davey Robinson, the video features Armani training in the gym with a true G.O.A.T., none other than undefeated boxing legend Floyd Mayweather, Jr. The visual ultimately reflects the unpredictable and undeniable dynamics of the song.

After turning up alongside N.O.R.E. for a much talked-about performance at the BET Hip Hop Awards 2022, BET recently proclaimed Armani its “BET Amplified Artist” of January 2023. As part of this campaign, BET Music will feature him across multiple BET campaigns and platforms, including BET, BET Her, BET Jams, BET Soul, BET.com, BET Socials, and its official YouTube page.

 

Armani also closed out a massive 2022 with a showstopping performance on ABC’s Dick Clark’s NEW YEAR’S ROCKIN’ EVE, delivering energetic live renditions of “GOATED.” and his gold-selling breakout “BILLIE EILISH.” He also performed a medley of the tracks at the MTV EMAs. Check it out HERE.

 

“GOATED.” will lead the tracklist for Armani’s highly anticipated new EP due out this Spring.

 

His runaway smash “BILLIE EILISH.” – a playful, energetic homage to the pop singer’s stylish videos, set to a clever sample of NORE and the Neptunes’ classic “Nothin’” –  exploded as a phenomenon. In addition to recognition as a “YouTube Trending Artist on the Rise,” the track went truly viral socially, inspiring billions of TikTok views, and earning a big co-sign from Tom Brady, who posted the track on his Instagram. 

 

ABOUT ARMANI WHITE:

Profound, yet buoyantly energetic, Armani White wants to trademark happy hood music. Pairing dexterous flows with dense introspection and spurts of impassioned melodies, the 26-year-old delivers a colorful, but poignant soundtrack for survivors.  On the freewheeling “Billie Eilish,” he lets loose, fusing zany wordplay with machismo he earned from his upbringing in West Philadel­phia, where he soaked up the sounds of Ludacris, State Property and Eminem. The fledgling young MC, who grew up in a troubled home and found healing in beats and bars, took to spitting lyrics from his favorite rappers when he played outside with friends. At age 11, Armani and a friend began using trial versions of Mixcraft to compose their first tracks.  After winning both Class Clown and Most Likely to Be Heard a Mile Away in his high school yearbook, the idea of a rap career quickly crystallized. “Stick Up” (2015) was a pulsing boom bap single coated in braggadocio and comical flashes of danger. The video netted tens of thousands of views, and Pharrell even played one of Armani’s songs on his Beats 1 Radio show. But the back-to-back tragedies of his father’s death of cancer, and his uncle’s killing put his musical plans on hold for a couple years.  He re-emerged with the lighthearted but existential “Public School” (2018), and Keep in Touch (2019), a project that reaffirmed his all-around songwriting abilities. Soon Armani was hitting the stage for shows with Vince Staples, Nas, James Blake and Aminé, to name a few.  Armani’s next EP, Things We Lost In The Fire (fall 2021) addressed personal tragedy with unflinching transparency. It was the prelude to “Billie Eilish” in the new year, and the deal with Def Jam in the bargain.  “The reason why I call my songs happy hood music is because I went through a lot of trauma and pain,” Armani says, “and I take that dark, murky color, throw it at the wall and watch a rainbow come out.”